Heavy Lifting Equipment

Strong People.
Strong Brands.
Strong Commitments.

Strongco Corporation is one of Canada's largest multiline mobile equipment dealers and operates in the North East United States, through Chadwick-BaRoss, Inc. Strongco sells, rents and services equipment used in sectors such as construction, infrastructure, mining, oil and gas, utilities, municipalities, waste management and forestry. Strongco has approximately 725 employees servicing customers from 27 branches in Canada and 5 in the United States. Strongco represents leading equipment manufacturers with globally recognized brands, including Volvo Construction Equipment, Case Construction, Manitowoc Crane, Terex Cedarapids, Ponsse, Powerscreen, Skyjack, Fassi, Allied, ESCO, Dressta, Sennebogen, Takeuchi, Link-Belt and Kawasaki. Strongco is listed on the Toronto Stock Exchange under the symbol SQP.

This is what empowers the Strongco commitment:


We will earn our role as a vital partner to our customers.

By providing first class equipment, outstanding support, and unrivaled service, Strongco will be recognized as the partner of choice in the markets we serve.

Customer loyalty will be earned everyday at Strongco. Each of us is committed to the machines we sell, the jobs they do and the people who use them.


Our mission will be realized with:

People We will attract, coach and retain the people that will be the most respected in our industry.

Customers We will build long-term customer relationships by a relentless and measureable commitment to our vision.

Brands Strongco will partner with, and represent, the world's finest manufacturers and build meaningful markets for them.

Shareholders We will increase shareholder value through increasing profitability and growth.



    Our people's safety is our first and foremost value; we will not compromise safe practices under any circumstances.


    Our relationships and actions are guided by integrity, honesty, responsibility, and professionalism. We believe earned trust is priceless.


    Our Customers are our priorty and we will demonstrate dedication to promptly satisfying their needs We will act with a sense of urgency.


    We believe that open and honest communication supports a culture that ensures we will do the best for our employees and our customers.


    We actively and willingly support each other in achieving individual, group, and Company goals. Our words and actions even in difficult situations, are appropriate and respectful of others.


    A winning attitude is a choice we all make. It begins when we enjoy the work we do, and apply ourselves to it with energy and enthusiasm every day.


    We recognize that personal growth and development creates a win-win-win for our employees, our customers and Strongco. We regard it as essential for every member of our team.


    If there is a better way to do things, we will find it. That is our commitment. We encourage input, welcome change and new perspectives. Feedback is fuel, whether it comes from employees or customers.


    Each of us will act as if this is our Company. Its health is in our hands, in our actions - every day. We will do what is right for our company. knowing that each of us is empowered to build a stronger Strongco.

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