TSE & ME Symbol: SQP           For Immediate Release

STRONGCO REPORTS ITS THIRD QUARTER RESULTS

MISSISSAUGA, ONTARIO - October 25, 1999

Strongco Inc. today reported a loss of $0.07 per share for its third quarter ended September 30, 1999. This compares to net income of $0.23 per share for last year’s third quarter.

The competitive equipment markets with which Strongco has contended all year continued in the third quarter, contributing to a decline in revenue of $9.9 million compared to the same period of 1998. The decline occurred primarily in the area of equipment sales and rentals and took place across most of Strongco’s territories. Revenues generated by customer support and other activities were generally up over last year, resulting in a sales mix shift toward the higher margin aspects of Strongco’s business. Nevertheless, continued margin pressures on equipment sales and rentals resulted in a decrease in the third quarter consolidated gross margin percentage to 22.5% from 23.4% last year. Excluding the impact of acquisitions, operating expenses for the quarter were in line with last year while interest expense was up slightly.

For the nine months ended September 30, 1999, Strongco’s consolidated revenue has declined by $3.5 million to $417.5 million from $420.9 million. Excluding the effect of acquisitions completed last year and this, consolidated revenues are down approximately $21 million, or 5.9%. Gross margins have declined to 20.7% from 21.5% and expenses have increased due to acquisitions and capital expenditures.

 

Strongco's quarterly financial results are summarized below 
(in $millions, except EPS):

  1999   1998
  Q3 Q2 Q1 Q4 Q3 Q2 Q1
Revenue 131.2 159.7 126.6 186.8 141.1 162.9 117.0
EBIT 4.1 5.6 4.7 7.7 8.8 11.5 4.5
Pre-Tax Income (.85) .75 .05 3.0 4.2 7.6 2.0
Net Income (.60) .4 (.10) 1.4 2.3 4.4 1.2
Earnings / Share $(0.07) $0.04 ($0.01) $0.15 $0.23 $0.48 $0.14

"Obviously, we were very disappointed with the company’s third quarter results," said Larry Pirnak, Chairman and CEO of Strongco. "There were, however, several bright spots during the quarter, particularly in our rental, crane and manlift operations and our progress in enhancing Strongco’s customer support endeavours. We were also pleased with the progress we are making in controlling our investment in inventories and managing our balance sheet. Nevertheless, the overall pick up in activity that we had expected at the end of the second quarter failed to materialize to the degree anticipated during the third. Based upon improving industry conditions in several of our markets, we expect that Strongco will return to profitability and that next year will mark a substantial rebound in its earnings."

Strongco is one of the largest multi-line equipment distribution companies in North America. Its shares are listed on the Toronto Stock Exchange and the Montreal Exchange under the symbol ‘SQP’. For further information, contact:

Randy Henderson
Senior Vice President & CFO
905-565-3802


STRONGCO INC.
Condensed Consolidated Balance Sheets
As at September 30, 1999

1999 1998
------

------

Accounts Receivable 76,600 83,372
Investories 233,183 255,408
Other Current Assets 13,231 9,360
---------- ----------
323,014 348,140
Capital Assets 33,834 33,726
Rental Equipment 53,417 45,793
Goodwill and Other 19,080 18.189
---------- ----------
429,345 445,848
======= =======
Bank Indebtedness 65,735 69,303
Equipment Notes Payable 136,070 161,881
Accounts Payable and Accruals 56,866 56,708
Other 15,189 20,876
---------- ----------
273,860 308,768
Long-Term Debt 67,975 51,250
Deferred Income Taxes 4,475 2,121
Shareholder's Equity 83,035 83,709
---------- ----------
429,345 445,848
======= =======

- UNAUDITED -

STRONGCO INC.
Consolidated Statements of Income
For the Three and Nine Months Ended September 30

-- Three Months-- Ended September 30 -- Nine Months --
Ended September 30
1999 1998 1999 1998
------ ------ ------ ------
Revenue 131,213 141,084 417,488 420,922
--------- --------- --------- ---------
Gross Margin 29,514 32,997 86,477 90,601
Administrative, Distribution and Selling expenses 25,409 24,245 72,105 65,811
Interest Expenses 4,953 4,542 14,420 10,974
--------- --------- --------- ---------
30,362 28,787 86,525 76,785
--------- --------- --------- ---------
Pre-Tax Income (848) 4,210 (48) 13,816
Income and Other Taxes (237) 1,900 303 5,941
--------- --------- --------- ---------
Net Income (611) 2,310 (351) 7,875
====== ====== ====== ======
Per Share ($0.07) $0.23 ($0.04) $0.85
====== ====== ====== ======

Note: Certain 1998 figures have been reclassified to conform with the current year's presentation.

- UNAUDITED -

STRONGCO INC.
Consolidated Statements of Changes in Financial Position
For the Three and Nine Months Ended September 30

-- Nine Months --
Ended September 30

-- Nine Months --
Ended September 30

1999 1998 1999 1998
------ ------ ------ ------
OPERATING ACTIVITIES
Net Income (611) 2,310 (351) 7,875
Non-Cash Items
    Depreciation and Amortization Other
3,016
39
2,534
(1,133)
7,754
(398)
5,760
(980)
Net Change in Non-Cash Working Capital Balances (3,921) (13,300) (11,608) (27,205)
--------- --------- --------- ---------
Cash Provided by (Used in Operations (1,477) (9,589) (4,603) (14,550)
--------- --------- --------- ---------
INVESTING ACTIVITIES
Business Acquisitions & 
    Divesitures, net
161 (105) (1,555) (27,684)
Rental Equipment & Capital Assets, Net (2,744) 150 (589) (13,493)
Other Assets - - - 6
--------- --------- --------- ---------
Cash Provided by (Used in) Investing Activities (2,583) 45 (2,144) (41,171)
--------- --------- --------- ---------
FINANCING ACTIVITIES
Long-Term Debt, net 3,924 1,140 (9,086) 12,008
Share Capital Transactions, net - (1,385) (517) 11,902
--------- --------- --------- ---------
Cash Provided by (Used in) Financing Activities 3,924 (245) (9,603) 23,910
  --------- --------- --------- ---------
Net Decrease (Increase)in Bank Indebtedness (136) (9,789) (16,350) (31,811)
Bank Indebtedness -
    beginning of period
(65,599) (59,514) (49,385) (37,492)
--------- --------- --------- ---------
Bank Indebtedness - end of period (65,735) (69,303) (65,735) (69,303)
======== ======== ======== ========

- UNAUDITED -