Oliver joined Strongco in 1996, and in that time, he has made a significant impact on many facets of the business, from Finance and Credit to Crane Operations and Construction Equipment. He is a Chartered Professional Accountant (CPA) and has held many titles, including most recently Vice President and Chief Operating Officer, where his leadership skills played a crucial role in growing the business and successfully overcoming strategic challenges.

Peter joined Strongco in 2014 as the Director of Finance and has been responsible for the general accounting, statutory financial reporting, accounts payable, accounts receivables and credit management functions. Prior to Strongco, Peter held financial management roles with public and private companies in the technology, consumer products, and chemical and metal refining industries. He is a Chartered Professional Accountant (CPA).

Bill joined Strongco in 1998 as a result of its acquisition of Contractors Machinery & Equipment Ltd., an equipment distribution company, of which he was General Manager. He became Vice President, Cranes and Material Handling in November of 2008.

Steve joined Strongco in May of 2014. Prior to joining Strongco, he held positions with a major industrial engine distribution organization in the oilfield, power generation, and Class 8 trucking businesses on both a national and Western Canadian scale. Steve also worked in the oilfield services sector in the manufacturing and supply chain areas. Steve brings a diverse skill set that encompasses Sales, Operations, and Supply Chain Management to Strongco.

Stephen joined Strongco as a Territory Manager, central and southern Nova Scotia from 1992 to 1999. From 2001 to 2007, he developed operational management experience as General Manager, Maritime Region for a national equipment distributor. Stephen rejoined Strongco Equipment as General Manager, Atlantic in June of 2007, and has held the role of Regional Vice President, Atlantic since May of 2013. As of October 2017, Stephen George is also responsible for the Quebec region.

Paul joined Strongco in 2012. Prior to joining Strongco, Paul was in heavy construction and crane operation and as well as owning his own hydraulic company for 14 years. He held the positions of Territory Manager, Branch Manager for the Kitchener location for both Case and Construction Equipment and Sales Manager for Ontario Construction Equipment. Paul brings an extensive working experience in diverse areas within the industry and strong leadership skills to Strongco.

Kevin joined Strongco in 2012. Prior to joining Strongco, Kevin held the position of District Sales Manager with Mack Trucks for Class 8 on Highway Sector and Product Sales and Support Manager with Detroit Diesel of Canada. He held the position of Sales Manager for the CASE division in Ontario for 6 years. Kevin brings an extensive experience working with major dealer networks across Canada and in all facets of the business, including parts and service to Strongco.

François Simard joined Strongco in March 2022 and has several years of management, sales and operations experience working in the Heavy Equipment industry. He holds a university degree in industrial relations from the University of Montreal and also a certificate in Health and Safety. He has experience as a Human Resources advisor and is an international volunteer for the Canadian International Development Agency.