Last November, Strongco equipment played a supporting role on the History Channel’s most watched television program, The Curse of Oak Island.
More than 3.13 million1 people tuned in to watch fortune-hunters Marty and Rick Lagina renew their search for lost antiquities – ranging from Templar treasures, Marie Antoinette’s jewels and Shakespeare’s missing manuscripts to the Ark of the Covenant – rumored to be on the island.
Strongco was a natural fit. Everyone at the Atlantic office felt compelled to lend a helping hand, based on a deep connection to the brothers’ determination.
“We’re more than fans of the show,” says Stephen George, Regional Vice President, Eastern Canada, Strongco. “We feel connected to Marty and Rick’s values – their grit, their perseverance, their commitment.”
The Michigan-born brothers originally purchased the rights to Oak Island in 2014, fascinated by long-standing questions about hidden treasure. Their series delves into the history, lore, and speculation surrounding the cache – including past attempts to recover it.
After six seasons, the trail was getting warmer. That’s where Strongco entered the picture.
“We feel connected to Marty and Rick’s values – their grit, their perseverance, their commitment .”
Members of the show needed powerful, energy-efficient machines for excavation and cleanup. They selected three pieces from Volvo Construction Equipment: the EC200E and ECR145E medium crawler excavators, the latter of which can be seen in multiple episodes.
The Volvo ECR145E zero-tail-swing excavator was ideal for heavy work situated in tight spaces. It was used as an all-purpose tool, supported by the EC200E, a fuel-conscious model designed to meet strict emissions guidelines, for painless cleanup after a day’s treasure hunting.
The Volvo machines offered strength, maneuverability and energy-efficiency – garnering significant praise on-camera throughout the entire filming process.
1TV By the Numbers, https://tvbythenumbers.zap2it.com/daily-ratings/tuesday-cable-ratings-november-26-2019/.